TikTok is introducing a new feature that enables them to reduce the amount of AI-created videos appearing in their feeds. This move comes as the service revealed that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a full-scale launch. This development comes amid a surge in content created by AI, driven by new video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising content creators on another major platform only show content made by AI. A large amount of this output is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is often illogical or surreal.
“We know from our community that a lot of users like content made with AI tools, from digital art to informative clips, and we want to provide users the power to adjust the amount of that, according to their own choices,” stated a platform representative.
Volume and Proportions
The service disclosed that there are now 1.3 billion videos on its app identified as artificially created. Overall, in excess of 100 million videos are added to the platform every day, making AI content a minor percentage of its complete catalog.
Customizing Your Feed
Members will be able to limit or boost the volume of AI content they see by using the content preference setting in the app and picking “AI-generated content”. Additional categories that are already be modified under the setting cover current affairs, style, beauty, and movement.
Content Labeling and Policies
Its policies oblige creators to label convincing AI-generated content, and it forbids harmful deepfakes of public figures or emergencies. Any realistic AI video that is unmarked can be removed under its terms of service.
Furthermore, the service will henceforth add an AI-generated tag to content created with its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is designed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2m awareness program for specialists and institutions to develop informative material about ethical AI use. This program will assist charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, following debate over proposals to make redundant a large number of content moderators in Britain. TikTok is expected to eliminate hundreds of positions in its user protection department in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A senior executive stated that people-led review would still have a role, but automated tools can protect employees by removing the most harmful content before it is viewed by humans. TikTok stated a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its AI tools.
It is vital to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is why a extensive automated help is proving valuable process content quickly.”
