Interpreting Zohran Mamdani's Style Statement: What His Suit Tells Us Regarding Modern Manhood and a Shifting Society.
Coming of age in the British capital during the noughties, I was always immersed in a world of suits. You saw them on businessmen hurrying through the financial district. They were worn by fathers in Hyde Park, kicking footballs in the golden light. Even school, a inexpensive grey suit was our required uniform. Traditionally, the suit has served as a costume of gravitas, projecting authority and professionalism—qualities I was expected to embrace to become a "man". Yet, until recently, my generation appeared to wear them infrequently, and they had all but disappeared from my consciousness.
Then came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony dressed in a subdued black overcoat, pristine white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captivated the world's imagination unlike any recent contender for city hall. But whether he was cheering in a hip-hop club or appearing at a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Loosely tailored, contemporary with unstructured lines, yet traditional, his is a typically middle-class millennial suit—that is, as common as it can be for a cohort that seldom bothers to wear one.
"The suit is in this weird position," notes style commentator Derek Guy. "Its decline has been a slow death since the end of the Second World War," with the significant drop coming in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal settings: weddings, funerals, to some extent, legal proceedings," Guy explains. "It's sort of like the traditional Japanese robe in Japan," in that it "essentially represents a custom that has long retreated from everyday use." Numerous politicians "wear a suit to say: 'I represent a politician, you can have faith in me. You should support me. I have legitimacy.'" But while the suit has traditionally conveyed this, today it enacts authority in the attempt of gaining public trust. As Guy clarifies: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of drag, in that it enacts manliness, authority and even closeness to power.
Guy's words stayed with me. On the infrequent times I require a suit—for a ceremony or black-tie event—I dust off the one I bought from a Japanese retailer a few years ago. When I first selected it, it made me feel sophisticated and high-end, but its slim cut now feels passé. I imagine this sensation will be only too recognizable for numerous people in the diaspora whose parents come from other places, particularly developing countries.
Unsurprisingly, the working man's suit has fallen out of fashion. Like a pair of jeans, a suit's silhouette goes through cycles; a particular cut can therefore characterize an era—and feel quickly outdated. Take now: more relaxed suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a considerable investment for something destined to be out of fashion within a few seasons. Yet the attraction, at least in certain circles, endures: in the past year, major retailers report suit sales increasing more than 20% as customers "shift from the suit being daily attire towards an appetite to invest in something special."
The Politics of a Mid-Market Suit
Mamdani's preferred suit is from Suitsupply, a European label that sells in a mid-market price bracket. "Mamdani is very much a product of his background," says Guy. "A relatively young person, he's not poor but not extremely wealthy." To that end, his moderately-priced suit will resonate with the demographic most likely to support him: people in their thirties and forties, university-educated earning professional incomes, often discontented by the cost of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits arguably align with his stated policies—such as a rent freeze, constructing affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing Suitsupply; he's a luxury Italian suit person," observes Guy. "As an immensely wealthy and was raised in that property development world. A status symbol fits naturally with that elite, just as attainable brands fit well with Mamdani's constituency."
The history of suits in politics is long and storied: from a former president's "controversial" beige attire to other world leaders and their notably impeccable, tailored appearance. As one UK leader learned, the suit doesn't just clothe the politician; it has the potential to define them.
The Act of Banality and Protective Armor
Maybe the key is what one scholar calls the "performance of ordinariness", summoning the suit's historical role as a standard attire of political power. Mamdani's particular choice taps into a deliberate modesty, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, some think Mamdani would be cognizant of the suit's historical and imperial legacy: "The suit isn't apolitical; scholars have long pointed out that its modern roots lie in military or colonial administration." Some also view it as a form of protective armor: "It is argued that if you're a person of color, you might not get taken as seriously in these traditional institutions." The suit becomes a way of signaling credibility, perhaps especially to those who might question it.
This kind of sartorial "changing styles" is hardly a recent phenomenon. Indeed iconic figures once donned three-piece suits during their formative years. Currently, certain world leaders have begun swapping their typical fatigues for a black suit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the struggle between belonging and otherness is apparent."
The attire Mamdani chooses is deeply significant. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under scrutiny to conform to what many American voters look for as a marker of leadership," says one author, while simultaneously needing to navigate carefully by "not looking like an elitist betraying his distinctive roots and values."
Yet there is an sharp awareness of the different rules applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a millennial, skilled to assume different personas to fit the occasion, but it may also be part of his multicultural background, where code-switching between languages, traditions and clothing styles is common," it is said. "White males can go unnoticed," but when women and ethnic minorities "seek to gain the authority that suits represent," they must carefully negotiate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the tension between somewhere and nowhere, inclusion and exclusion, is visible. I know well the discomfort of trying to conform to something not designed with me in mind, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, image is never neutral.